Roc City Raw
Human Grade Pet Food
Improving the health and longevity of dogs and cats through a biologically appropriate raw diet
More about our brand
Here at Roc City Raw we are animal lovers who help pet owners provide optimal nutrition for their beloved pets. We believe that an animal’s diet should be fresh, not processed. Therefore, we provide a fresh biologically appropriate raw diet so that our pets can live a long and healthy life. Our recipes are 100% human grade and formulated by our very own, Katie Hahnel, as well as approved by a certified pet nutritionist.
We provide dogs and cats a diet without harmful ingredients that are often found in commercial pet foods. Our human grade ingredients are locally sourced from USDA facilities, as well as manufactured in a USDA facility with an inspector on site.
It is our goal to show our customers we care and to provide them with service that leaves them feeling as satisfied as their pet after a bowl of Roc City Raw. We are available to help answer questions and provide continued support and guidance through your raw feeding journey.
Why feed raw?
Domesticated dogs and cats systems are genetically consistent with their ancestors. Their digestive systems are designed for a raw, live enzyme-rich diet. A raw diet is the natural choice for your pet. Just like people, dogs absorb nutrients better from whole foods rather than highly processed food containing high amounts of synthetic ingredients.
A biologically appropriate raw diet will often eliminate common health issues in our pets and allow their bodies to thrive as nature intended. No drug has the healing power of a species appropriate diet.
#1 New York Times Bestseller, “The Forever Dog” and documentaries such as “Pet Fooled” as well as published authors such as “The Truth About Pet Food” have revealed what most pet owners never suspected. The processed foods we have been feeding our beloved animals has been the very detriment to their health.
Studies are finding that highly processed kibbles have led to the rise of many health concerns in our pets. Science has already shown us (human beings) that eating processed foods leads to obesity, heart disease, among many other ailments. Why would this be different for our pets?
Our Food
We offer a variety of biologically appropriate raw food for dogs and cats. All our ingredients are human grade, and USDA inspected. We manufacture in a USDA facility with an inspector on site. We take pride in our products knowing that they provide only what your pet needs, nothing more. No fillers, no byproducts, no high heat processing, no artificial ingredients. Most of our recipes meet or exceed the standards set by AAFCO’s Dog Food Nutrient Profiles.
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Complete and balanced grinds can be fed as meals with no additional ingredients required. Our complete meals follow and meet AAFCO and NRC guidelines. We recommend rotating proteins to ensure there are no nutritional gaps.
75% muscle meat
12% bone
10% organ
3% veggies
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For the raw feeding enthusiasts. Our base grinds can be fed as a meal but are NOT completely balanced per AFFCO and NRC. We strongly recommend supplementing and or adding your own varieties to ensure optimal nutrition. Base grinds make for great kibble toppers as well.
80% muscle meat
10% bone
10% organ
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Don’t see what you’re looking for? Have dietary restrictions or special requests for your pet? We can formulate a custom batch specific to your pet’s needs.
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Bones , Chews, & Broth